Jouef could always smell good commercial opportunities and the marketing department of the firm were never short of ideas for new markets, and to answer the specific requests of various customers.
Until the 1980's, a considerable number of companies offered trains to their customers or their associates - there is no doubt that the managing directors had had a Jouef train as a child, and that their target market was mainly composed of men!
Here is a list of the promotional models produced primarily up to the early 1980's. Jouef continued to issue 'specials' up to the late 1990's. These were wide ranging and are thus very highly prized by collectors.
Click on the links for a picture
5321 The 'Forum' coach as 'RTL Train du Cinema'
Le Train Magazine6292 The 4 wheel 'STEF' Refrigerator Van as 'Marcel Millet '. This was issued free to subscribers of magazine and also sold on their stand at exhibitions.
The wagon's running number was Hl 554275 SNCF
662499 The Bogie Tanker in silver ' Marcel Millet ' was issued in a plastic box marked '1000 wagons Millet' with the running number: 33.87.792.9.347-5
SCPA – Societe Commerciale des Potasses et de l’Azote
6642-50 The bogie hopper wagon in 'Potasse d'Alsace' livery with running number: 21.87.066.8.117-6
There have been other promotional pieces for this company including a train set and a 2 axle cereal wagon ( as 647?) but no other information on these is available at this time.
F.F.M.F- Federation Francaise de Modelisme Ferroviaire
The 'Forum' coach was issued to celebrate FFMF 30th Anniversary.These were not sold but were presented to member clubs of the association.
6290 4-wheel Van in yellow lettered FFMFand 6291? in white - both with running numbers 21.87.007.5.563-7. These were sold on FFMF stands at model railway exhibitions.
Schiltigheim Beer Festival
A blister pack of four vans inscribed 'Adelshoffen', 'Schutzenberger', 'Fischer' and 'Schiltigheim' was issued on the occasion of a local beer festival which coincided with the model railway exhibition at Souffelweyersheim. None of the vans hadrunning numbers. The 'Adelshoffen', 'Schutzenberger' and 'Fischer' vans were later issued in the general catalogue with running numbers. The blister pack was on sale at the beer festival and also a small number at the Clarel shop in Paris.
Oceano Trains- La Rochelle
5306 the 'Forum' coach was again issued as 'Oceano Trains – La Rochelle 11/12 juillet 1980'
In 1980 SNCF ordered 2000 models marked 'SNCF Marchandises' boxedin white boxes bearing this brand for publicity purposes. The items were:
Running number for the EVS bogie van was 21 87 027 9 107-8 and for the cereal 21.87.097.8.910-9
In 1970 this company of insecticide makers commissioned a publicity trainfrom Jouef. This consisted of BB9201 marked 'Cuprosan', and six four wheeled wagons :- Cereal hopper with 'Plictran' markings, Cement wagon with 'Mancofol' markings, Open wagon with 'Benlate' markings, Tanker wagon with 'Drifene' markings, Tanker with 'Veraline' markings and the van with 'Sofril 95' markings. Boxes were inscribed with the same markings. See here for some pictures.
These came in a set with an oval of track and battery box. The first 200shops who placed this in their window display got a prize of a First Class Ticket valid for 500kms of SNCF rail travel for their personal or family use.
During the 1960's a set was produced with thetitle 'Fina Diffusion' comprising the BB 67001 Diesel locomotive and two bogie gas tankers in white together with track and battery box. Both tankers were white and one of them was marked 'Propane Petrogaz Fina' and the other had a large 'Fina' logo
It was intended these be sold at Fina filling stations. Wagon running numberswere both identical 21 87 007 5 585-6.
Variants of Standard Production for Train sets
The electric locomotive BB9003 included in the 'Sud Express' train set in 1954/1955, was only produced for 6 months with this number. It was replaced by BB9004 for obvious marketing reasons after the prototype bearing this number achieved the world rail speed record .
Electric locomotive BB9201 in blue livery
'ELF' Type Bogie Tanker in silver but lettered 'BP' with running number Srw 59581
6509 'Esso' Bogie Tanker moulded in yellow and lettered 'Shell'with running number 21.87.007.2.143-2
6512 'SMTS' Bogie Gas Tanker with 'SMTS' but with the tank moulded in orange and bearing the running number 21.87.007.5.585-6
4 wheeled yellow van with 'Fret SNCF' in white with no running numbers
4 wheeled red 'Calberson van with white lettering with no running numbers
Tierwag bogie car transporter in grey with no running numbers but with passenger car bogie type (6882)This was also produced in Ireland in DB Green livery and in yellow
Postal van (as 5650) in yellow with 'LA POSTE' in large letters,
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